Design Thinking: Boost the Innovation Fire Power at Your Organization

Design Thinking: Boost the Innovation Fire Power at Your Organization

Making Design a Powerful Tool in your Marketing Strategy

An exclusive Half-Day Workshop produced by the Boston Chapter of the American Marketing Association

Join the AMA for this very special design thinking workshop hosted by the leading innovation consultancy Continuum.

What is Design Thinking?
 
Since 1983, Continuum has created meaningful design for companies worldwide including American Express, Andersen Windows, Procter and Gamble, BMW, Master Lock, Moen, Samsung, Johnson & Johnson. Design Thinking is a strategic process that produces tangible results. It’s about generating new ideas, not reworking old ones. It’s about understanding what customers want, not just what the numbers say. It’s a way to find solutions that satisfy the needs of both your business and your customer. Design thinking is all about looking at things from a different angle. It’s a way to find creative solutions.
 
Our workshop teaches the principles of design thinking and how to apply them to a diverse set of situations. You’ll learn by doing through this highly-interactive and collaborative experience. You’ll gain new perspective on how to define problems and identify solutions. And you’ll walk away with tools and approaches that can be applied to your own business challenges. Join us for this 3-hour workshop and you will have the opportunity to participate in the “out of box” workshop or service design workshop.
 
What you’ll do:

• Collaborate in small groups
• Develop an understanding of how to evolve solutions from deep customer insights
• Experience the power of experiential modeling —of making ideas tangible in order to make them better
• Explore the effect of abductive reasoning: the logic of what might be
• Understand how to utilize design thinking in your own work

Space is limited to 60 attendees! (30 for the “out-of-box” workshop and 30 for the service design workshop). Sign up today.

Date: September 15th 2009
Time: 8:00 a.m. to 12:00 p.m.
Location: Continuum
Street: 1220 Washington Street
City/Town: West Newton, MA

Join AMA Boston and SAVE!

AMA Members save 70%  and pay only $75

AMA Boston Members SECRET code:
If you are a current AMA Member and you do not have your secret discount code, please contact the office: theoffice@amaboston.org or call: 781-647-7555 and please make sure your email address is up-to-date in the national database to receive your discount codes in the future. Interested in joining the AMA? Go to: MarketingPower.com and signup!

About the American Marketing Association (AMA):
The American Marketing Association, one of the largest professional associations for marketers, has 38,000 members worldwide in every area of marketing. For over six decades the AMA has been the leading source for information, knowledge sharing and development in the marketing profession.

The Boston chapter of the American Marketing Association (AMA Boston), was formally founded in 1940. AMA Boston is dedicated to being the essential resource for advancing the practice of marketing and the professional development of marketers. We have a long history of providing value to our members by giving access to critically important information and valuable contacts that help boost careers and build businesses. With over 800 members, AMA Boston continues to be the number one resource for marketing professionals throughout the greater Boston area.